Entrepreneurial - how to start and build your
In the past five years I have helped over 300
aspiring entrepreneurs, through teaching and coaching programs at the Institute of
Enterprise Education and the Lincoln County Board of Education to become members of the
business community. These include Wildchild, Peninsular RV, Mobile Computer Services,
Lynnwood Reflections, Brochures Etc, Niagara Video Productions etc.
The basic approach involves coaching and consultation, primarily to
identify the degree of differentiation offered by your idea, identifying who is the most
receptive customer group, building a marketing plan based upon this differentiation and
the potential of the customer group, then building a financial plan that demonstrates the
profitability of the marketing program. Finally it involves building an organization
developing the tools of accounting, systems and procedures, documentation, advertising and
promotion to launch the business.