Exploring , developing and managing international marketing is time consuming, and expensive. Having worked in this area for a number of years I find that the most expeditious route is through trade shows where sales agents/distributors concentrate and through promotional activities. These activities initially require the expertise of an International Consultant. If you are a Canadian company assistance from Federal Government programs can limit the expenditure and improve effective penetration over the long run.
For many years I represented Touche Ross & Partners in international marketing assignments that covered a variety of industries including vegetables, cement, cooperative business development and various consumer products. Over the past four years I have developed the markets of Chile, Peru and Argentina for a mining equipment manufacturer and worked with the Canadian Executive Services Overseas (CESO) on four marketing reorganization assignments in Romania and Slovakia.
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